The General Basic Auctioneering program is a comprehensive 83 hour course designed to teach students the skills and abilities essential to acting as an auctioneer, conducting auctions and operating an auction company. Graduates of the program will be able to communicate and interact with the public in conducting auctions with an emphasis on professionalism and ethics in accordance with federal, state and local auction laws. They will learn how to conduct themselves as an auctioneer in performing the auction chant and other basic auctioneer duties. In addition, they will learn to initiate seller contact, market, set-up, contract, settle, collect sales tax, maintain auction sale files and perform sale management skills for a variety of types of auction sales. Graduates of this program may find entry level employment at an auction house, antique auction gallery, auto auction, cattle sale barn, for a general auctioneer or may choose to start their own business. The tuition, which includes the study guide and CD, registration fees, and a lifetime free scholarship, is only $1,195.00.
There are numerous area hotels and motels with varying rates and amenities which are located within 20 minutes of the school. Please see the enclosed information for details regarding exact locations and rates. Students may stay and eat anywhere they choose. Numerous restaurants are available within five minutes of the school.
The total tuition for the Texas Auction Academy is $1,195.00. This total includes the $50.00 study guide and CD, and a $200.00 registration fee. The tuition balance of $945.00 is due upon entering the school. All students are required to purchase the study guide and CD prior to entering the school so that they may have a chance to study and prepare for classes. The Texas Auction Academy accepts cash, checks, money orders, MasterCard, and VISA and Discover. The school does not have a policy for financing tuition and fees.
Most students who attend an auction school already have a good idea about which area of the auction business they plan to pursue. Texas Auction Academy includes course work that covers how to find employment in the auction industry and in the field of sale management. As in many businesses — confidence, ambition, desire and determination, as well as the individual's energy level and effort put forth, will determine each student's success or failure. The Texas Auction Academy will show you numerous ways to put your desires into action. The Texas Auction Academy will be willing to recommend and furnish references whenever possible and send a press release to the newspapers in your area announcing your graduation and your availability as an auctioneer. There is no extra charge for these services. In addition, Texas Auction Academy is available if you desire assistance with contracting, advertising, or conducting an auction.
The school will review any previous training, education and experience submitted with proper documentation. The school may grant credit for training, education and experience that is directly related to the course of instruction.
| Course # | Title | HRS |
| AUC 101 | Bid Calling
This subject introduces students to bid calling. Upon completion of this subject, students will be able to 1) know how the bid call works; 2) understand and implement the psychology of selling; and 3) control their body to best project the bid call. (Lec 18 Cl Hrs/Lab 00 Cl Hrs/Ext 00 Cl Hrs/00 Sem Cr Hrs) [Prerequisite: None] | 18 |
| AUC 102 | Breathing and Voice
Upon completion of this subject, students will be able to 1) breathe as an auctioneer; 2) control and protect their voice; 3) project their voice; and 4) control a crowd with voice inflection. (Lec 1 Cl Hr/Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 103 | Professionalism and Ethics
This subject introduces students to professionalism and ethics for auctioneers. Upon completion of this subject students will be able to 1) identify deceptive trade issues in regard to the auctioneer; 2) take action to ensure the ethical treatment of both buyers and sellers; and 3) dress and act according to professional standards expected in today’s business world. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 104 | Opening Statements
Upon completion of this subject the student will be able to 1) know the components of an opening statement; 2) prepare an opening statement; and 3) effectively present an opening statement. They will be able to produce and deliver an effective auction opening statement. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 105 | Salesmanship
Upon completion of this subject, students will be able to 1) sell a customer on the auction method of marketing to obtain an auction contract; 2) sell customers auction products; and 3) sell himself/herself to the public while creating a professional image. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 106 | Auctioneers Chant
Upon completion of this subject, students will be able to 1) master the use of tongue twisters; 2) master the use and understanding of number drills; and 3) master effective use of rhythm. Students will effectively learn how to perform the basic verbal duties of an auctioneer. (Lec 18 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 18 |
| AUC 107 | Public Speaking
This subject introduces students to public speaking. Upon completion of this subject, students will be able to 1) prepare for public speaking presentations; 2) find shortcuts to eliminate stage fright; and 3) Identify specific materials and topics that will be of interest to his/her subject group. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 108 | Starting an Auction Business
Upon completion of this subject students will be able to 1) ascertain whether they want to start an auction business or work as a contract auctioneer; 2) perform all duties required to start an auction company; and 3) budget all the equipment and assets required to start an auction company. (Lec 2 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 2 |
| AUC 109 | Sale Management, Budgeting, Advertising, Labor
This subject introduces students to auction sale management, budgeting, advertising and labor. Upon completion of this subject, students will be able to 1) conduct basic auction sale management duties; 2) budget an auction; 3) advertise an auction; and 4) line up and budget auction labor. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 110 | Sale Terms and Conditions
This subject introduces students to the skills necessary to create and present a set of terms and conditions for a variety of types of auctions. Upon completion of this subject, students will be able to 1) prepare and present auction sale terms; and 2) prepare and present auction conditions. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 111 | Clerking and Cashiering
This subject introduces students to clerking and cashiering at an auction. Upon completion of this subject, students will be able to 1) manually clerk any type of auction; 2) perform as a cashier at an auction; and 3) close out an auction sale. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 112 | Agricultural Real Estate
Upon completion of this subject, students will be able to 1) identify an agricultural property for auction; 2) present a proposal to a prospective seller; 3) conduct a sale of agricultural property; and 4) close out the sale and pay the seller. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 113 | Residential Real Estate
Upon completion of this subject, students will be able to 1) identify a residential property for auction; 2) present a proposal to a prospective seller; 3) conduct a residential real estate auction; and 4) close out the sale and pay the seller. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 114 | Commercial Real Estate
Upon completion of this subject students will be able to 1) identify a commercial property for auction; 2) present a proposal to a prospective seller; 3) conduct a sale of commercial property; and 4) close out the sale and pay the seller. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 115 | Uniform Commercial Code and Security Agreements
This subject introduces students to the UCC-1 and security agreements in regards to personal and business property sold at auction. Upon completion of this subject, students will be able to 1) recognize the UCC-1 and security agreement forms; 2) understand legal issues relating to liens and security interest; and 3) research liens and make legal notifications. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 116 | Consignment Auctions
Upon completion of this subject, students will be able to 1) physically set up a consignment auction; 2) organize the books for a consignment sale; and 3) identify sources of assets for a consignment auction. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 117 | Heavy Equipment Auctions
Upon completion of this subject, students will be able to 1) identify heavy equipment assets; 2) know the history and be able to identify the reason heavy equipment is sold at auction; and 3) conduct on-site and in-house company owned heavy equipment auctions. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 118 | Ring Work/Bid Spotting
This subject is devoted to teaching students how to perform the duties of a ring person or bid spotter at auction. Students will learn how to 1) perform the duties of a bid spotter at an auction; 2) dress and act according to professional auctioneer standards; and 3) work in concert with an auctioneer. (Lec 2 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 2 |
| AUC 119 | Livestock Auctions, Purebred, and Pedigrees
This subject introduces students to the basics of cattle and livestock auctions. Upon completion of this subject, students will 1) know how a livestock barn is built and operated; 2) recognize the difference between market and purebred livestock; and 3) recognize and identify the components of a pedigree. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 120 | Automobile Auctions
Upon completion of this subject, students will be able to 1) understand the auto auction process; 2) understand auto auction terms; 3) recognize the impact auto auctions have on our economy; and 4) apply for entry level work. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None] AUC 121 – Farm Auctions: Upon completion of this subject, students will be able to 1) look at a farm auction and identify farm assets; 2) discuss the details of conducting an auction with the seller; and 3) conduct a farm auction from beginning to end. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 121 | Farm Auctions
| 1 |
| AUC 122 | Licensing and Regulation/Auction Law
This subject introduces students to the current Texas laws governing auctioneers. Upon completion, students will be able to 1) identify the department that regulates the industry; 2) recognize the laws with which auctioneers are required to comply; 3) know what they must do in order to obtain and keep a license in Texas; and 4) identify ethical issues for auctioneers. They will be able to proceed with obtaining a license to be an auctioneer and be aware of ethical and legal issues that auctioneers face each day. (Lec 2 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 2 |
| AUC 123 | Contracting Auctions
Upon completion of this subject, students will be able to 1) properly fill out a contract; 2) identify potential problems with contracts; and 3) make sure the contract meets legal requirements in order to be enforceable. (Lec 2 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 2 |
| AUC 124 | Appraisals
This subject introduces students to appraisals in regard to their relationship to auctions. Upon completion of this subject, students will be able to 1) recognize the importance of an appraisal; 2) know where to find information to establish values; 3) understand legal issues for appraisers; and 4) understand the basic appraisal outline and terminology. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 125 | Business Liquidations and Merchandise Auctions
Upon completion of this subject, students will be able to 1) differentiate a good business liquidation from a bad one; 2) know what merchandise is sellable and what merchandise is not; and 3) set up a business or merchandise auction. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 126 | Sale Make Ready, Setup, Preparation
Upon completion of this subject, students will be able to 1) make decisions about make ready (painting and repairs) regarding the assets to be sold; 2) set up an auction according to industry standards and expectations; and 3) prepare and organize a sale site. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 127 | Bankruptcy, SBA, Government Auctions
This subject introduces students to government auctions including bankruptcy and SBA. Upon completion of this subject, students will be able to 1) understand the government’s role in regard to auctions; 2) contact agencies to procure work; and 3) recognize the pro’s and con’s of government work. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 128 | Sale Brochures and Catalog Preparation
This subject introduces students to the skills necessary to create and prepare auction sale brochures and catalogs. Upon completion of this subject, students will be able to 1) create a basic auction brochure; and 2) create and produce an auction catalog. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 129 | Industrial and Commercial Equipment
Upon completion of this subject, students will be able to 1) identify and recognize industrial and commercial equipment; 2) avoid the pitfalls of industrial and commercial auctions that have hazardous waste and lien liabilities; and 3) conduct an industrial and commercial equipment auction. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 130 | Auction Gallery Sales
This subject introduces students to gallery sales. Upon completion of this subject, students will be able to 1) recognize the pro’s and con’s of a gallery sale; 2) organize and set up a gallery; 3) obtain merchandise; and 4) organize and implement a business plan. (Lec 2 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 2 |
| AUC 131 | Antiques and Collectibles
This subject introduces students to auctioning antiques and collectibles. Upon completion of this subject, students will be able to 1) identify various styles of antique furniture and types of collectibles; 2) recognize the origin of antiques by century and country; and 3) understand the demand and value of various antiques and collectibles. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 132 | Auction Bookkeeping/Accounting/Sales Tax
This subject introduces students to auction bookkeeping, accounting and sales tax. Upon completion of this subject, students will be able to 1) do basic auction bookkeeping and accounting; 2) understand and collect state sales tax; and 3) maintain basic auction sale records. (Lec 3 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 3 |
| AUC 133 | Charity and Fundraising Auctions
This subject introduces students to charity and fundraising auctions. Upon completion of this subject, students will be able to 1) meet with prospective sellers and discuss a project; 2) organize and conduct an event; and 3) finalize the event and secure future business. (Lec 2 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 2 |
| AUC 134 | Computers in the Auction Business
Upon completion of this subject, students will be able to 1) recognize the usefulness and implementation of computers at auctions; 2) explain to sellers how the computer is used in their business; and 3) review and show sellers how computer printouts are used to create auction files and final reports. They will be able to explain the value of computers in the auction business and implement computer programs for their sale records. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 135 | Internet Auctions and Technology
Upon completion of this subject, students will be able to 1) locate companies that provide on-line auctions and procure their services; 2) recognize and purchase the technology that is currently the most innovative in the auction industry; and 3) use the knowledge gained from industry professionals as a shortcut to succeed as an auctioneer. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 136 | Estate and Household Auctions
Upon completion of this subject, students will be able to 1) inspect personal property in an estate or household; 2) make a presentation to the seller; 3) set up an auction; and 4) conduct and settle an estate or household auction. (Lec 2 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 2 |
| AUC 137 | Auction Security
Upon completion of this subject, students will be able to 1) recognize security issues; 2) secure the office and assets to be sold; and 3) know how to arrange security personnel. They will be able to protect themselves at the auction, sale proceeds and the seller’s assets. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 138 | Newspaper Advertising
Newspaper advertising introduces students to the skills necessary to create and place effective auction ads. Upon completion of this subject, students will be able to 1) estimate cost; 2) compose a professional ad; and 3) place ads in multiple market places. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 139 | Test Review
This subject provides students with a final test review prior to the last day. Upon completion of this subject, students will be able to 1) effectively study for the final exam; and 2) be aware of the types of questions that will be covered on the exam. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |
| AUC 140 | Professional Auctioneers Organizations
This subject introduces students to organizations for professional auctioneers. Upon completion of this subject, students will be able to 1) identify national and state organizations that are recognized for the advancement of auctioneers and for the auction industry; 2) network with other auctioneers through auctioneer organizations; and 3) take advantage of opportunities offered by professional auctioneering organizations. (Lec 1 Cl Hr / Lab 00 Cl Hrs/ Ext 00 Cl Hrs/ 00 Sem Cr Hrs) [Prerequisite: None]
| 1 |